Social media is a powerful way to expand your customer network and promote your business. If you are new to social media marketing, this article should be able to help you get started so social media users will begin noticing and following you.
Expand your online presence through social networks
Facebook and Twitter are two of the most popular social networking sites today. With more than 500 million active users, these platforms provide you with free tools for promoting your business while making connections to expand your online presence and get more prospects.
Keep in mind that social networking is all about providing value. Share tips, stories, and other valuable information that can be beneficial to your reader and never make a nuisance of yourself by spamming and annoying people.
Participate in social media forums
Getting social online also includes participating in conversations in discussion forums. Answer a question or comment on a post on message boards that are related to your niche and add helpful links while also providing back links to your websites or blogs.
Bookmark your content
Social bookmarking is a clever way to improve your site’s ranking on popular search engines. As you share your content on social bookmarking sites such as Digg or StumbleUpon, people will start rating and voting for your site. Bookmark your article or video post and instantly improve your rank on Google or Yahoo.
Optimize your social media marketing activities for niche keywords
Everything that you post on social media networks – blog posts, comments, tweets, feed updates, video, etc – should be optimized for relevant long-tail keywords to ensure that search engines will index your content and give you priority placement on search results pages.
There are plenty of tools to help you with keyword research. You can use a free keyword tool such as Google AdWords or Word Tracker, paid software that automatically generates keywords in your niche market, or hire a company that specializes in researching long-tail keywords and providing clients with a list of the best keywords to use for specific social media marketing campaigns.
Social media marketing bonus is a technique that requires patience and careful strategy. You don’t want to be all over the place and lose sight of your goals. Write down your objectives, choose the social media platforms that work best for your business, and follow your schedule to the letter so you don’t end up wasting time and effort. Understand how social media works so you can create effective and successful social media marketing campaigns for your business.