Social media marketing can be a boon or bane to your business. It can help you reach out to so many potential customers and build a tribe of loyal clients, or it can be a total waste of your time.
If you want to be successful at social media marketing bonus, you should avoid the common mistakes that many novice social media marketers commit.
Do not go in without a plan
Everyone is on Facebook and Twitter, and it’s easy to get excited about joining the bandwagon. You don’t want to go in blindly without any purpose. List down your goals and all the things that you want to accomplish with your social media marketing efforts. Some of the most common objectives of businesses that go into social media are networking, SEO, customer relations and branding.
Focus on content instead of marketing
A common mistake that marketers do is to focus on marketing instead of content. The truth is, if you have great content, you won’t even have to try hard to market your products or services because your content will already do the selling for you. You would be surprised to know how your website would become popular simply because you have the right content.
Provide your audience with high-quality content all the time. Consistent quality content is a key factor not only in building your credibility but also in search engine optimization.
Do not abuse the power of optimization
It is good SEO practice to mention targeted keywords and phrases several times in your content. Optimizing your website and blogs can give you the highest rankings in search engines. But be careful not to overdo it! Search engines are known to penalize websites that stuff their content with keywords to manipulate search results.
Link with a purpose
Instead of creating back links to your homepage, link to your About Me section so your readers would immediately know who you are and what you are offering.
Do not hesitate to add resources in your links, even if they are from your competitors. People could get tired of links that promote your website over and over again so it’s a good idea to mix it up and add links to other websites that are relevant to yours. This can actually be a great way to start networking and interlinking which is important especially for startups that are just beginning to do social media marketing.