There are different types of blogs that you can use for social media marketing. You can have one type of blog or a combination of multiple blogs on your website. The most important thing is to put up a blog that caters to the needs of your specific audience.
Social media blogs: the online journal
The earliest and most ubiquitous type of blog is the online journal. Many teenagers put up a blog to talk about their beau, their parents, their teachers, the new kid in school, where they are going to hang out this weekend, and just about anything. Adults keep online journals, too, where they blog about sports, travel, politics, relationships, and whatever interests them.
You can build an audience through blogs that are humorous or controversial. But in terms of making money, online journals are pretty useless because the people who follow these blogs rarely click on any ads and very rarely buy things.
Social media blogs: the corporate blog
Corporate blogs usually contain news about the company and its products and services. They are written primarily for consumers or other businesses and are often used to announce new products and services, to explain policies, or to respond to public criticism.
Social media blogs: the CEO blog
Although CEOs are probably the busiest people on the planet, some of them maintain blogs where they post commentary about the latest industry news and how their companies are responding to recent developments.
Some of the more popular CEO bloggers include Jonathan Schwartz of Sun Microsystems, Craig Newmark of Craigslist, Alan Meckler of Jupiter Media, George F. Colony of Forrester Research, billionaire entrepreneur Mark Cuban, Squidoo founder Seth Godin, and Apple Fellow Guy Kawasaki.
Social media blogs: the article blog
The article blog is probably the most profitable type of blog because you can drive a lot of traffic to your site and get advertising revenue from all the information and links you put up on your page. Article blogs inform, educate, and even entertain readers so they do something in return.
Social media blogs: the aggregate blog
Aggregate blogs are blogs that pull feeds from other blogs, summarize them, and point their audience back to the original article.
If you are doing an aggregate blog, do not simply grab content from someplace else and post it as your own. Be sure to ask permission first from the original author, link back to the original content, and give credit where credit is due.
Social media blogs: the “tips” blog
Blogs that contain tips are usually short and posted frequently. Because people love quick tips, these blogs can be valuable in terms of audience building. But when it comes to search engine ranking, it can be somewhat of a challenge because most search engines tend to not index pages that contain less than 100 words.
Social media blogs: the “_____ of the day” blog
The _____ of the day blog features a specific topic that points readers to other people’s content. Your blog could feature the video of the day, picture of the day, recipe of the day, or coupon of the day.
Social media blogs: the commentary blog
A cross between an aggregate blog and a CEO blog, the commentary blog pulls content from other places and makes a commentary on that particular subject. You can talk about what a competitor just did or a recent industry development and share your point of view.
You can put up multiple types of blogs on different social media spaces or even on your own website.
