Creating social media content and distributing it to content sharing sites can be time consuming. The most successful Internet marketers out there have built efficient content management systems so they can delegate tasks to a team, maintain excellent content quality, and stick to a posting schedule without getting too involved in the process.
The Social Profit Formula will teach you how to put together a social media content team and work them into a system that you may want to consider using for a business of your own.
This system involves three essential elements: the project manager/editor, the writer, and someone who is in charge of posting your articles online.
Managing your social media content
Whether your social media content team has a separate editor and project manager or just a single person doing both, these are the most fundamental functions involved in social media content management:
As an editor, this person must convert the topics that you assign into keyword-rich headlines and distribute them to the writers. Module 3 of the Social Profit Formula course explains in detail why it is better to assign the creation of headlines to editors instead of writers.
The editor is also in charge of quality control, making sure that each article is original, well-written, and meets the quality standards that you have defined.
As a project manager, he or she is in charge of hiring your writing pool. You will learn from the Social Profit Formula program why you should not be doing this task yourself.
Project management duties also include assigning topics to writers based on their expertise and needs, managing deadlines, sending you invoices so each writer will be properly and timely compensated, and coordinating with the article poster on which pieces of content should be uploaded and where and when.
Writing your social media content
The job of your writers is to go out and research the topics assigned to them and produce social media content that is optimized for search engines. In some cases, you may ask them to embed a video or add a link that is relevant to the articles they have written.
Distributing your social media content
The final process in your system is the distribution of your social media content. Among the tasks of your article poster is to add pictures to each one of your articles, post your content on the different blogs and content sharing sites, and approve and screen comments written by your readers.
Automating your social media content production
To improve the efficiency of your content production system, you may opt to automate the processes that can run without human intervention. There are plenty of programs out there that have been designed to automatically handle most editorial and posting tasks.
Although the organizational chart from the Social Profit Formula requires at least four people to build a social media content team, this system can also work even if you have fewer people in your company. You could combine the editor and the posting functions, or the editor and writer functions, or the writer and posting functions.
Depending on how big or small your organization is, you can easily customize this basic system to your social media marketing needs.
