Headlines are the most important part of writing content for social media marketing because the headline of an article or blog usually becomes the title tag of that particular page, and title tags are crucial to search engine ranking.
Search engines pay more attention to title tags than any other element on a web page because they indicate what the page is all about. While it is common to see an entire website with the same title tag on every page, you should not do that. Spend significant time on crafting out well-written title tags for every single page in your website to make sure they do well in search engines.
How to write title tags for your social media content
Each of the different search engines has a different number of characters that they index. When you are writing title tags, make them brief and concise and try to maintain a length of around 65 characters. Most importantly, your title tag should describe what that particular page is all about.
Keep in mind that in most cases with content sharing sites, you are not allowed to write your own title tag. Content sharing sites usually pick up the headline of your article and use that as the title tag of that page.
How to write headlines for search engines
Here are a few tips on how to write headlines and titles that are optimized for search engines.
1) Make sure your headline contains your keywords.
Your articles may do every well in search engines for few days but if they do not contain your keywords they could easily disappear from the first page. To ensure long-term success, you should focus on optimizing your headline, as well as the entire text of your article, for the search engines.
2) Keywords should appear early in your headline.
3) Use only one keyword phrase in your headline.
How to write headlines for your readers
Of course you also want to write your headline in such a way that it will attract visitors to actually read the article.
When writing headlines for readership, they have to 1) inform, 2) motivate, 3) excite, and 4) maybe have a touch of mystery in them.
The Social Profit Formula Keyword Motivational Copy
The key to writing a great headline or title tag is finding the right balance between optimizing it for search engines and drawing the interest of human beings who are going to read it. The Social Profit Formula course will teach you how to create keyword-rich motivational headlines, title tags, and articles so you can accomplish both when doing social media marketing.
